Acquia

 
 

Jeff Whatcott about Marketing Drupal/Acquia

 
“Open Source vendors probably save 75-80% of the marketing expense in terms of acquisition on a customer.”

This interview with Jeff Whatcott has been recorded while he was still VP Marketing at Acquia. Jeff talks about how Acquia combines Open Source and SaaS, why and how they try to position Drupal as "Social Publishing" software, how they do lead management at Acquia, and more.

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