Magnolia

 
 

Boris Kraft about Marketing Magnolia

 
Mon, 2008-10-13 12:19 — ordnas
“We make all pricing information available, so people don't have to call us up to hear about it. Instead, they already know the price when they contact us, which makes sales more efficient.”

Boris Kraft is CTO, Magnolia International Ltd., the creator of Magnolia, the Java-based Open Source content management system. He talks about the difference in marketing an Open Source product in Europe and USA, corporate blogging and Magnolia's marketing budget.

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