Microsoft

 
 

Bryan Kirschner Discussing Microsoft's Open Source Strategy

 
“If you believe that open source has value, that shouldn’t really surprise you, that should just make sense.”

Bryan Kirschner is Director of Open Source Strategy at Microsoft. He describes in this interview how Microsoft and Open Source go together and what he personally enjoys most about Free and Open Source Software.

 

Bruce Perens about Marketing Open Source Software

 
“Open Source is different in that it potentially connects the customer and the product at a very low cost, because the customer goes out, they download the software, they try it, they understand whether it solves their need or not, and then they become your customer.”

Bruce Perens is probably best known as the creator of the Open Source Definition, which is both the manifesto of the Open Source movement in software and the specification for its licensing. Perens was the person who announced Open Source to the world, and co-founded the Open Source Initiative. In this interview he discusses why and how Open Source companies should market themselves, what he thinks about the Long Tail concept, and which license to choose as a business tool.

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